Booze Cruise! Oh boy and we still have Dada Life and Lil Jon at the city tonight!  What a great 4 hours on the open waters off the coast of Cancun.  Open bar, great weather and three full boats.  Welcome to life in Mexico courtesy of PremierLife.

Photographer:  Liam Sauro

They say every picture is worth a thousand words.. That being said I’m going to let the album cover tell today’s story.  Lot’s of love from the sunny beaches of Cancun.  -  The PremierLife Family

Photographer:  Liam Sauro

“Hallucinations, old school porno mags, skateboard injuries, police chases, back room convos, and bizarre sexual experiences. Everything your mom is scared of”,  is Pardon le Dopeness’ mantra on Twitter, alluding the concept of its multifaceted lifestyle brand. The Pardon le Dopeness Exhibit held last Thursday, was an underground display of all mediums of art marrying fashion, streetart, music, and pure raw talent. It was the perfect representation of how PLD has branded itself, and intrigued its followers to get on board. A sea infused with PLD toques and varsity jackets alluded to the already rallied support for the local clothing brand.

As I got out of the taxi and approached the Queen St. W. venue, the line up was down the street with anticipation of what was inside. With a strict guestlist at the door, it was an intimate event with an eclectic mix of people. To my right was a projection of shots of the newer pieces, sided by a brick wall as the backsplash for the collection on display. Towards the back, was a makeshift bar with a constantly rotating crowd, and a DJ nestled behind the couches and extension cords in the upstairs loft.

The pieces were the epitome of  80′s hiphop streetwear fashion; the varsity jackets which have been present in the PLD collection for some time, along with pieces reinvented with new colours and prints, were hanging from the exposed ceiling.  The collection was bolder, incorporating different textiles, patterns and touches of hardware, challenging men streetwear to be more fashion forward.

Day 2

Album 2

Jesus… To our loyal friends and family we send our warmest regards from one of the steamiest beaches in this hemisphere.. Cancun Spring Break has never meant more… Check back for many more albums and yes, there will be a video

Photographer:  Liam Sauro

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Day 1

Album 1

Cancun Spring Break with PremierLife is already the most epic trip to date.  Albums will be posted throughout the week (censored of course) of all the ridiculous events of everyone’s favourite trip.  If you aren’t already regretting the decision to not come then you will be after browsing this album!

Photographer:  Liam Sauro

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Musiq Saturdays… For those left in London we have three words for you… ‘Jim Bob Ray’.  A man, a legend, a party.  Party with Jim, PremierLife and Western this reading week!  Next up, Cabin Fever!

Gallery:  Chris McFadden

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For some it is welcome home for the week, for some it is goodbye until next week, for some it is a predrink for Cancun and for some it is just another wild edition of Footwork Fridays with PremierLife.  Whatever it may be we wish you a safe and crispy reading week.  If you haven’t made a good decision and a terrible decision by the end of the week.. you’re just not trying hard enough.

Photographer:  John Hooper

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Yet another weekend has come to an end on Richmond Row, and reading week is finally here! Most of us will be heading somewhere sunny for the break, and whether your destination is Cancun, Punta Cana, or Florida, it’s safe to say that your wild partying is likley going to continue for the next seven days straight. If this is the case, I recommend you save this mix upon your arrival, and your much needed entrance back into sobriety.

However, for those of you who heading home, take the time to enjoy this mix and get ahead in your studies…
More work now = More play after.

I’m featuring Lana Del Rey as your top artist for this week’s recovery. If you are yet to hear her amazing voice, take the time to go out and buy her new album Born to Die. The American singer/songwriter started out as a YouTube sensation and is now topping the UK charts. Dare I say she’s the best star to be discovered on YouTube? I still love you Justin Bieber… But this girl is incredible.
Check out one of my favourites here:

Lana Del Ray – “Video Games”

Click here to view the embedded video.

I’ve created the remaining mellow list for those who will be spending reading week away from Jim Bob Rays and PremierLife… Talk about separation anxiety.
Here’s the line-up… Happy slack reading week:

Walk The Moon – “Anna Sun”

Click here to view the embedded video.

Frank Ocean – “Thinking About You”

Click here to view the embedded video.

The Jealous Sound – “Your Eyes Were Shining”

Click here to view the embedded video.

Gotye (ft. Kimbra) – “Somebody That I Used to Know”

Click here to view the embedded video.

City and Color – “Comin’ Home”

Click here to view the embedded video.

Ron Pope – “Fireflies”

Click here to view the embedded video.

Birdy – “Without a Word”

Click here to view the embedded video.

The Arkells – “The Choir”

Click here to view the embedded video.

Poison Thursdays….. Another night of craziness and epic memories brought to you by PremierLife through the lens of Rob Georgopoulos!

Photographer:  Rob Georgopoulos

El Jimmerinos for a heavy pre Cancun edition of Cabin Fever Wednesdays.  Yes there will be Cancun posted throughout the week to keep you updated on PremierLife’s Mexican takeover! Stay tuned and browse below for Wednesday’s tequila and corona filled debauchery!

Photographer:  Liam Sauro