In case you missed the first article Premierlife published on H&M’s inaugural Design Contest, you can read it HERE. It’s only been three weeks since the announcement of the contest, but it has wrapped up faster than we can say “Stockholm Fashion Week”, and H&M’s Head of Design, Anne-Sofie Johansson, has announced a winner.
From the desk of Johansson:
We have our winner! The first ever H&M Design Award has gone to Stine Riis, whose amazing sense of colour and construction has impressed us since the first time we saw her back at the London judging. Stine is from Copenhagen in Denmark, but studied at the London College of Fashion in the United Kingdom – I love how the way she has travelled reflects the international aspect of the H&M Design Award. Fashion no longer has any borders!
Throughout the judging process, Stine has showed us that she is capable of not just making great clothes, but also of thinking about the whole package, and what it takes to be a designer with their own label. This was even more clear to us at the grand jury. When we saw Stine’s work on the catwalk, it had the maturity and completeness of a collection ready to be seen at fashion week. This makes Stine the perfect winner to show her collection today at Mercedes-Benz Stockholm Fashion Week!
When we told Stine she had won the 2012 H&M Design Award, she was overwhelmed by the news, both surprised and also very happy. She wants to use the €50,000 prize money to help set up her own label – it’s amazing for the first H&M Design Award to have such a positive result. And now everyone can see Stine’s amazing collection streaming live on this website, direct from Stockholm Fashion Week!
You can watch the full series HERE ON VIMEO.